Monalisabiswal

I am a writer. What has brought me here is a continuous journey of learning and unlearning, something I deeply cherish. I find joy in learning and unlearning from people, nature, silences, chaos, and everything around us. My work so far is a reflection of both the knowledge I’ve gained and the notions I’ve proudly let go of.

After more than twelve years across different domains, I still proudly call myself a ‘learner at work.’

If you ask me where I see myself a few years down the line, my answer would be, "happily learning and unlearning."

Work

Holiday Season

In schools of India, there are either summer holidays or winter holidays. In some parts of the country, there are both. But in Delhi-NCR, there is one more holiday season.

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Features to avoid on Mother’s Day

Every year, Samsung, with its wide range, celebrates Mother’s Day while ensuring the products and their relevant features stand out. I am glad I did the opposite.

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Rain can be awesome

Spend one day out on the roads in India during monsoons and you would know how strong the consumer insight is.

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Forgetting can be awesome

Remember when you felt that heart-pounding awkwardness when someone in authority asked you for important documents, and you found yourself tongue-tied and intimidated.

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Flip can be awesome

Lights, Camera, Corning! Yesss. That was the brief. A feature. And that had to be the star of the show. Corning Gorilla Glass 5, the feature that adds toughness to the Galaxy A54 5G.

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Free to be awesome

A small email asking for a poster that mentions the Independence Day Offer. But, what do we offer?

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Awesome @ Rs 44

A new age India. India who lives in tier 2 cities, India who dreams big, owns himself/herself, and wants all things awesome. And there resides our target group, who yearns for devices that mirrors their self-expression and style.

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Amp your awesome

Galaxy A Series, the series that gets sold the most, as Samsung puts it. The series with flagship features but affordable pricing, as Samsung puts it. The series that brings your awesome to the surface, as we put it. With varied pricing, the category also embodies different features that appeal to a wide range of audience with different passion points.

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Rakhi brother Watch4

No Shake Cam

Time to capture the unshakeable spirit of your city through dynamic videos and vibrant pics, all made possible with OIS.

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Beauty Marks

Evidence suggests being affected in visible places such as the face or hands causes higher levels of distress.

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#UseYourBrains

Grammar tools are a savior these days.
Ummm…Really ?
A proactive idea that befits any such tool. But how about spinning it and making it honest ?

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The new normal for your skin

The new normal! When lockdown 4.0 came into the picture, people came out in numbers. Wearing a mask, keeping social distance and washing hands more than often – all these became the usual...

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#NikaalDo

(Get rid of it)

Old cars are a sight to behold in India. Dogs using it as a couch, birds as their staycation, human using it as...well humans don't always know what to do with them.

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Not suitable

Lockdown chapter 3 meant more days indoors.
What could do a beauty brand do during the next lockdown chapter?

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“moov in a line”

It was a day before Teachers’ Day. We were ready to call it a day. Neither we nor the client was expecting to post something on 5th September....

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#WorkFromAnywhere

Early March 2020, Covid-19 was making its way into our lives and so was Work from Home. People were slowly getting along with the new way of working. Back then, they had a choice. Before it could become a compulsion, we decided to quickly make it look easy, with Teams.

WATCH

Surface Print Ads

Battery life and cool looks. Microsoft wanted to advertise Surface at airports highlighting
these two traits.

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#WeTransferSimpler

According to a media report, on May 18, 2020, the Department of Telecommunications (DoT) passed an order to ban WeTransfer...

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JCB Hai Maa Hai

A post made for Mother’s Day at the eleventh hour...

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Naamkaran

A multi-agency pitch that was won over with the first and the only idea that was worked on. UNICEF India wanted to make multiple house appeals for different donor categories...

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#ReadBetweenTheLines

Mental health at work – an issue which despite being so prevalent, remains unattended.
Ever since the global pandemic hit...

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BuyNot

A small video where we create a lookalike of a shoppable Instagram Feed and show the accessories that every gamer would like to have. To everyone’s surprise, the second frame takes a dig at these accessories as with OMEN, one doesn’t have to go for these extras to elevate the game.

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JCB 380 HD Excavator

When JCB was launching the heaviest product in the category of tracked excavators, they wanted the positioning to be simple, straight yet interesting...

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The (in) separables

Furniture is always promoted as a commodity which comes to play at the time of a new chapter. But what happens to the furniture when a chapter ends?

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13th May – Children’s Day

We point out others’ mistakes. Without fail. But some mistakes are intentional, to send the right message across...

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Maa ke paas
(With mom)

Pimple, hair fall, tanning – Biotique has a solution for everything. But, it stands second. A poem written for those who are the best.

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Band of faith

Pilgrimages – hope, faith and blessings.

But there are some things more that don’t catch much of anybody’s attention due to immense faith people carry to these places...

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Blur the background

So what if it’s just an EDM? If the feature is interesting, the EDM will be alike. A stand-alone EDM to talk about a one-of-its-kind feature of Microsoft Teams i.e Blur Background...

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#LogOutOfTeams

A small proactive video for Microsoft Teams that looks like any other post talking about its features. But it turns out to be a message that’s unexpected by the audience but pretty much needed by them.

Amidst the global crisis that put the whole world on a downward spiral, work from home became a reality.
A reality that brought with it its own consequences. Thanks to the collaboration apps, the work continued. In order to let the work go on, many almost forgot to pause.

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Even out the odds

The odd-even traffic regulation dates were back in November. How about an in-moment marketing idea for Microsoft Teams ?

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#AapkaJCB

A campaign for CSR initiatives undertaken by JCB for: education, environment and women empowerment.

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#YourLaptopsReality

Brief – Someone brings any old laptop for exchange and gets benefits worth up to Rs 15,000 while upgrading to an HP.

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Admission Campaign

All girls boarding school in Dehradun - Doon Global School - wanted to have an admission campaign which promised more than just the
academic growth...

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That’s left

Vivo Barefoot

A proactive series made for an amazing product.
Over-designed shoes are stealing your feet's natural strength, balance and mobility.
Vivo Barefoot Shoes are designed to keep your feet on the ground, literally!
Idea: Show how it feels, not how it looks. Something that’s hardly done in this product category.

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Exceeding Expectations

A customer support service campaign aimed at an extensive dealer network, engineers on-the-go and PAN India service support & parts’ distribution.

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Say yes - Lufthansa

A radio spot created to further the new sentiment and statement by Lufthansa - Say yes to the world.

LISTEN

Every act reflects

An annual report. You expect numbers, graphs, write-ups and supporting visual elements. But what if the supporting elements could become the real showstopper?

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Happy Holidays

WATCH

Watch that knows you best

Choose the influencers. See how they fit the GW4 bill. Understand them through their IG pages. Write a script that reads like it's written for them. Write it till it gets approved. By them. By the clients. By the n number of people who wanted to give an approval on it. Even when I didn't want them to.

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Awesome, can’t pause’em

In the year 2020, when rap music videos and remade versions of old Bollywood classics were not being made by every other brand, a simple brief came to our table – we need to appeal to younger segment for the new product launch.

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*This website is a display of an individual’s portfolio. The work showcased on this site is a combination of released, pitched and proactive assignments conceptualised and executed in different agencies. None of the work is aimed for any commercial use. The rights to all ideas are reserved by agencies/clients/self. Production, modification and distribution of any piece without written permission of the author is prohibited.