Awesome, can’t pause’em

In the year 2020, when rap music videos and remade versions of old Bollywood classics were not being made by every other brand, a simple brief came to our table – we need to appeal to younger segment for the new product launch.

The product was Galaxy A.

Creative interpretation:
Where is our audience found?
What are they into?
What they like to listen?
And what they do like to listen, is it also what they like to say?
Is it also what they want to show off?

Yes
If that’s the sentiment, that’s exactly what our product stood for – features that let your awesome stay that way, without any pause.
Idea: A rap video featuring Rajakumari talking about the A spirit, throwing light on the features without saying it.

Status: Approved not LIVE