#YourLaptopsReality

Brief: Someone brings any old laptop for exchange and gets benefits worth up to
Rs 15,000 while upgrading to an HP.
TG: People who have not upgraded their laptops in a while.
Challenge: To make people consider exchanging their laptops, they need to be told what’s the offer. In a different way.
Idea: The offer is not just about the money value for the old laptop, it’s the other benefits that count. Benefits that one might be missing out on while being stuck with the old laptop.