Free to be awesome

A small email asking for a poster that mentions the Independence Day Offer. But, what do we offer?
What does freedom have to do with a smartphone brand? How should we approach it? Should we or should we not look beyond the offer slate? How do we make it relevant to the young TG?

These were the questions we asked ourselves.

The epiphany we had
Galaxy A Series, a range that offers you choices at every price cap, and a range that comes with features that allow you to be carefree. Or should we say 'free'. Assets: Social Posts, retails assets, GDN banners

Agency: Cheil India
Brand: Samsung India
Product: Galaxy A Series