Naamkaran

A multi-agency pitch that was won over with the first and the only idea that was worked on. UNICEF India wanted to make multiple house appeals for different donor categories. The cause was neo-natal deaths. The call to action, as expected for the business, was ‘donate’.
The idea stood out for being relevant to all the religions, castes and age-group of the donor database. What made it simple yet effective was – the whole idea became the CTA in the house appeal.
Gift a name, gift a life.