Flip can be awesome

Lights, Camera, Corning! Yesss. That was the brief. A feature that had to be the star of the show: Corning Gorilla Glass 5, the technology that adds toughness to the Galaxy A54 5G.

The device is protected on both fronts—front and back. Even if it takes a tumble from a height of 3.5 feet, it stands strong, leaving your heart in one piece.

The insight was simple yet universally relatable: we all know that heart-pounding moment when a phone takes a gravity-defying leap. It doesn’t matter whose phone it is; everyone’s "Oh no!" reflex kicks in—especially when it’s a brand-new device.

But we didn’t stop at relatability. We cranked up the creativity by taking those reactions from "Oh no!" to "Oh wow!" In our film, we exaggerated the drama of the phone drop, making it a heart-pounding spectacle. Why? Because that’s exactly how it feels, doesn’t it?

The focus was clear: your Galaxy A54 5G can handle the plunge, so you don’t have to worry about everything else falling flat in your heroic attempts to save your beloved device.